Assessing the greenness of environmental advertising claims made by multinational industrial firms

Industrial Marketing Management

Volumn 43, Issue 4, 2014, Pages 671-684

  Leonidou, Leonidas C ^a   Leonidou, Constantinos N ^b   Hadjimarcou, John S ^c   Lytovchenko, Irina ^d  

^a UNIVERSITY OF CYPRUS   (Cyprus)

^b UNIVERSITY OF LEEDS   (United Kingdom)

^c UNIVERSITY OF TEXAS AT EL PASO   (United States)

^d Odessa State Economic University   (Ukraine)

Author keywords

Environmental claims; Environmental marketing; Green advertising; International advertising; Legitimacy theory

Indexed keywords

EID: 84901608251     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2014.02.003     Document Type: Article

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