How to capture place brand equity? The case of Sud de France

Place Branding and Public Diplomacy

Volumn 10, Issue 2, 2014, Pages 145-157

  Donner, Mechthild ^a   Fort, Fatiha ^b   Vellema, Sietze ^c  

^a REUTLINGEN UNIVERSITY   (Germany)

^b MONTPELLIER SUPAGRO   (France)

^c WAGENINGEN UNIVERSITY   (Netherlands)

Author keywords

Case study sud de france; Development strategy; Place brand equity; Regional branding

Indexed keywords

EID: 84901391390     PISSN: 17518040     EISSN: 17518059     Source Type: Journal    
DOI: 10.1057/pb.2014.3     Document Type: Article

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