Breaking women's health taboos: Integrating diffusion of innovations theory with social marketing

Social Marketing Quarterly

Volumn 20, Issue 2, 2014, Pages 87-102

  Sundstrom, Beth ^a  

^a Department of Teacher Education and Department of Sociology and Anthropology   (United States)

Author keywords

Audience; Best practices; Innovations; Internet; Research

Indexed keywords

EID: 84901249852     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1177/1524500414525774     Document Type: Review

References (50)

1. Andreasen, A.R. (2002). Marketing social marketing in the social change marketplace. Journal of Public Policy & Marketing, 21, 3-13. doi:10.1509/jppm.21.1.3.176
2. Barker, K. (2004). Diffusion of innovations: A world tour. Journal of Health Communication, 9, 131-137. doi:10. 1080/10810730490271584
3. Bertrand, J. T. (2004). Diffusion of innovations and HIV/AIDS. Journal of Health Communication, 9, 113-121. doi:10.1080/10810730490271575
4. Bute, J. J. (2009). "Nobody thinks twice about asking": Women with a fertility problem and requests for information. Health Communication, 24, 752-763. doi:10.1080/10410230903265920
5. Cline, R. J. W., & Haynes, K. M. (2001). Consumer health information seeking on the internet: The state of the art. Health Education Research, 16, 671-692. doi:10.1093/her/16.6.671
6. Corbin, J., & Strauss, A. L. (2008). Basics of qualitative research (3rd ed.). Thousand Oaks, CA: Sage.
7. Dearing, J. W. (2004). Improving the state of health programming by using diffusion theory. Journal of Health Communication, 9, 21-36. doi:10.1080/10810730490271502
8. Dearing, J. W., & Kreuter, M. W. (2010). Designing for diffusion: How can we increase uptake of cancer communication innovations? Patient Education & Counseling, 81, S100-S110. doi:10.1016/j.pec.2010.10.013
9. Dearing, J. W., Maibach, E. W., & Buller, D. B. (2006). A convergent diffusion and social marketing approach for disseminating proven approaches to physical activity promotion. American Journal of Preventive Medicine, 31, 11-23. doi:10.1016/j.amepre.2006.06.018
10. Defenbaugh, N. L. (2013). Revealing and concealing ill identity: A performance narrative of IBD disclosure. Health Communication, 28, 159-169. doi:10.1080/10410236.2012.666712
11. Fajans, P., Simmons, R., & Ghiron, L. (2006). Helping public sector health systems innovate: The strategic approach to strengthening reproductive health policies and programs. American Journal of Public Health, 96, 435-440. doi:10.2105/AJPH.2004.059907
12. Farr, A. C., & Ames, N. (2008). Using diffusion of innovation theory to encourage the development of a children's health collaborative: A formative evaluation. Journal of Health Communication, 13, 375-388. doi:10.1080/ 10810730802063835
13. Foucault, M. (1978). The history of sexuality: An introduction (Vintage Books Edition., Vols. 1-3, Vol. 1). New York, NY: Random House, Inc.
14. Fraze, J. L., Rivera-Trudeau, M., & McElroy, L. (2007). Applying behavioral theories to a social marketing campaign. Social Marketing Quarterly, 13, 2-14. doi:10.1080/15245000601146544
15. French, J., & Blair-Stevens, C. (2010). Key concepts and principles of social marketing. In J. French, C. Blair-Stevens, D. McVey, & R. Merritt (Eds.), Social marketing and public health: Theory and practice (pp. 29-44). New York, NY: Oxford University Press.
16. Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory. Chicago, IL: Aldine.
17. Gold, K. J., Boggs, M. E., Mugisha, E., & Palladino, C. L. (2012). Internet message boards for pregnancy loss: Who's on-line and why? Women's Health Issues, 22, e67-e72. doi:10.1016/j.whi.2011.07.006
18. Green, L. W., Ottoson, J. M., García, C., & Hiatt, R. A. (2009). Diffusion theory and knowledge dissemination, utilization, and integration in public health. Annual Review of Public Health, 30, 151-174. doi:10.1146/ annurev.publhealth.031308.100049
19. Gurrieri, L., Previte, J., & Brace-Govan, J. (2013). Women's bodies as sites of control: Inadvertent stigma and exclusion in social marketing. Journal of Macromarketing, 33, 128-143. doi:10.1177/ 0276146712469971
20. Hooks, B. (1984). Feminist theory: From margin to center. Boston, MA: South End Press.
21. Hu, X., Bell, R. A., Kravitz, R. L., & Orrange, S. (2012). The prepared patient: Information seeking of online support group members before their medical appointments. Journal of Health Communication, 17, 960-978. doi:10.1080/10810730.2011.650828
22. Kelley, M. C., & Trinidad, S. B. (2012). Silent loss and the clinical encounter: Parents' and physicians' experiences of stillbirth-A qualitative analysis. BMC Pregnancy and Childbirth, 12, 137. doi:10.1186/1471-2393-12-137
23. Kincaid, D. L. (2004). From innovation to social norm: Bounded normative influence. Journal of Health Communication, 9, 37-57. doi:10.1080/10810730490271511
24. Kotler, P., & Lee, N. R. (2008). Social marketing: Influencing behaviors for good (3rd ed.). Thousand Oaks, CA: Sage.
25. Kotler, P., & Lee, N. R. (2009). Up and out of poverty: The social marketing solution. Upper Saddle River, NJ: Wharton School Publishing.
26. Lefebvre, R. C. (2001). Theories and models in social marketing. In P. N. Bloom & G. T. Gundlach (Eds.), Handbook of marketing and society (pp. 506-518). Newbury Park, CA: Sage.
27. Lefebvre, R. C. (2007). The new technology: The consumer as participant rather than target audience. Social Marketing Quarterly, 13, 31-42. doi:10.1080/15245000701544325
28. Lefebvre, R. C. (2011). An integrative model for social marketing. Journal of Social Marketing, 1, 54-72. doi:10. 1108/20426761111104437
29. Levine, D., Madsen, A., Wright, E., Barar, R. E., Santelli, J., & Bull, S. (2011). Formative research on MySpace: Online methods to engage hard-to-reach populations. Journal of Health Communication, 16, 448-454. doi:10. 1080/10810730.2010.546486
30. Luca, N. R., & Suggs, L. S. (2013). Theory and model use in social marketing health interventions. Journal of Health Communication, 18, 20-40. doi:10.1080/10810730.2012.688243
31. MacGeorge, E. L., & Wilkum, K. (2012). Predicting comforting quality in the context of Miscarriage. Communication Reports, 25, 62-74. doi:10.1080/08934215.2012.719463
32. Melkote, S. R., Krishnatray, P., Krishnatray, S., Zoller, H. M., & Dutta, M. J. (2008). Destigmatizing leprosy: Implications for communication theory and practice. In H. M. Zoller & M. J. Dutta (Eds.), Emerging perspectives in health communication: Meaning, culture, and power. New York, NY: Routledge.
33. Minh-ha, T. T. (1989). Women, native, other: Writing postcoloniality and feminism. Indianapolis, IN: Indiana University Press.
34. Moseley, S. F. (2004). Everett Rogers' diffusion of innovations theory: Its utility and value in public health. Journal of Health Communication, 9, 149-151. doi:10.1080/10810730490271601
35. Murphy, E. (2004). Diffusion of innovations: Family planning in developing countries. Journal of Health Communication, 9, 123-129. doi:10.1080/10810730490271566
36. Oh, K. M., Kreps, G. L., Jun, J., Chong, E., & Ramsey, L. (2012). Examining the health information-seeking behaviors of Korean Americans. Journal of Health Communication, 17, 779-801. doi:10.1080/10810730. 2011.650830
37. Peel, E. (2010). Pregnancy loss in lesbian and bisexual women: an online survey of experiences. Human Reproduction, 25, 721-727. doi:10.1093/humrep/dep441
38. Power, J. G. (1996). Evaluating health knowledge: An alternative approach. Journal of Health Communication, 1, 285-300. doi:10.1080/108107396128068
39. Rogers, E. M. (1973). Communication strategies for family planning. New York, NY: Free Press.
40. Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York, NY: The Free Press.
41. Rogers, E. M. (2004). A prospective and retrospective look at the diffusion model. Journal of Health Communication, 9, 13-19. doi:10.1080/10810730490271449
42. Rogers, E. M., Vaughan, P. W., Swalehe, R. M. A., Rao, N., Svenkerud, P., & Sood, S. (1999). Effects of an entertainment-education radio soap opera on family planning behavior in Tanzania. Studies in Family Planning, 30, 193-211.
43. Rubin, H., & Rubin, I. (2005). Qualitative interviewing: The art of hearing data (2nd ed.). Thousand Oaks, CA: Sage.
44. Scott, M. D., Buller, D. B., Walkosz, B. J., Andersen, P. A., Cutter, G. R., & Dignan, M. B. (2008). Go sun smart. Communication Education, 57, 423-433. doi:10.1080/03634520802047378
45. Shim, M., Cappella, J. N., & Han, J. Y. (2011). How does insightful and emotional disclosure bring potential health benefits? Study based on online support groups for women with breast cancer. Journal of Communication, 61, 432-454. doi:10.1111/j.1460-2466.2011.01555.x
46. Singhal, A. (2010). Communicating what works! Applying the positive deviance approach in health communication. Health Communication, 25, 605-606. doi:10.1080/10410236.2010.496835
47. Smith, W. (2004). Ev Rogers: Helping to build a modern synthesis of social change. Journal of Health Communication, 9, 139-142. doi:10.1080/10810730490271593
48. Stead, M., Gordon, R., Angus, K., & McDermott, L. (2007). A systematic review of social marketing effectiveness. Health Education, 107, 126-140.
49. Taylor, M., & Perry, D. C. (2005). Diffusion of traditional and new media tactics in crisis communication. Public Relations Review, 31, 209-217. doi:10.1016/j.pubrev.2005.02.018
50. Vaughan, P. W., & Rogers, E. M. (2000). A staged model of communication effects: Evidence from an entertainment-education radio soap opera in Tanzania. Journal of Health Communication, 5, 203-227.