Go Sun Smart

Communication Education

Volumn 57, Issue 4, 2008, Pages 423-433

  Scott, Michael D ^a   Buller, David B ^b   Walkosz, Barbara J ^c   Andersen, Peter A ^d   Cutter, Gary R ^e   Dignan, Mark B ^f  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b KLEIN BUENDEL INC   (United States)

^c UNIVERSITY OF COLORADO   (United States)

^d SAN DIEGO STATE UNIVERSITY   (United States)

^e UNIVERSITY OF ALABAMA AT BIRMINGHAM   (United States)

^f UNIVERSITY OF KENTUCKY   (United States)

Author keywords

Diffusion of innovations theory; Persuasion; Ski industry; Sun safety

Indexed keywords

EID: 51249097496     PISSN: 03634523     EISSN: 14795795     Source Type: Journal    
DOI: 10.1080/03634520802047378     Document Type: Article

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