The relative persuasiveness of different message types does not vary as a function of the persuasive outcome assessed: Evidence from 29 meta-analyses of 2,062 effect sizes for 13 message variations

Communication Yearbook 37

Volumn , Issue , 2013, Pages 221-249

  O'Keefe, Daniel J ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

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EID: 84900393286     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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