The legitimization of paltry favors effect: A review and meta-analysis

Communication Reports

Volumn 21, Issue 2, 2008, Pages 59-69

  Andrews, Kyle R ^a   Carpenter, Christopher J ^b   Shaw, Allison S ^b   Boster, Franklin J ^b  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b NONE

Author keywords

Compliance gaining; Even a penny will help; Legitimization of paltry favors

Indexed keywords

EID: 55849132200     PISSN: 08934215     EISSN: 17451043     Source Type: Journal    
DOI: 10.1080/08934210802305028     Document Type: Article

References (25)

1. Allen, M., Emmers-Sommer, T. M., D'Alessio, D., Timmerman, L., Hanzal, A., & Korus, J. (2007). The connection between the physiological and psychological reactions to sexually explicit materials: A literature summary using meta-analysis. Communication Monographs, 74, 541-560.
2. Boster, F. J., & Mongeau, P. (1984). Fear-arousing persuasive messages. In R. N. Bostrom & B. H. Westley (Eds.), Communication yearbook (Vol. 8, pp. 330-375). Newbury Park, CA: Sage.
3. Brockner, J., Guzzi, B., Kane, J., Levine, E., & Shaplen, K. (1984). Organizational fundraising: Further evidence on the effects of legitimizing small donations. Journal of Consumer Research, 11, 611-614.
4. Burger, J. M. (1999). The foot-in-the-door compliance procedure: A multiple-process analysis and review. Personality and Social Psychology Review, 3, 303-325.
5. Cialdini, R. B., & Schroeder, D. A. (1976). Increasing compliance by legitimizing paltry contributions: When even a penny helps. Journal of Personality and Social Psychology, 34, 599-604.
6. DeJong, W., & Oopik, A. J. (1992). Effect of legitimizing small contributions and labeling potential donors as "helpers" on responses to a direct mail solicitation for charity. Psychological Reports, 71, 923-928.
7. Dillard, J. P., Hunter, J. E., & Burgoon, M. (1984). Sequential-request persuasive strategies: Meta-analysis of foot-in-the-door and door-in-the-face. Human Communication Research, 10, 461-488.
8. Dolinski, D., Grzyb, T., Olejnik, J., Prusakowski, S., & Urban, K. (2005). Let's dialogue about penny: Effectiveness of dialogue involvement and legitimizing paltry contribution techniques. Journal of Applied Social Psychology, 35, 1150-1170.
9. Fraser, C., & Hite, R. E. (1989). The effect of matching contribution offers and legitimization of paltry contributions on compliance. Journal of Applied Social Psychology, 19, 1010-1018.
10. Fraser, C., Hite, R. E., & Sauer, P. L. (1988). Increasing contributions in solicitation campaigns: The use of large and small anchorpoints. The Journal of Consumer Research, 15, 284-287.
11. Glass, G. V., McGaw, B., & Smith, M. L. (1981). Meta-analysis and social research. Beverly Hills, CA: Sage.
12. Hedges, L. V., & Olkin, I. (1985). Statistical methods for meta-analysis. Orlando, FL: Academic Press.
13. Hullett, C. R. (2005). The impact of mood on persuasion: A meta-analysis. Communication Research, 12, 423-442.
14. Hunter, J. E., & Schmidt, F. L. (1990). Methods of meta-analysis: Correcting error and bias in research findings. Newbury Park, CA: Sage.
15. Mark, M. M., & Shotland, R. L. (1983). Increasing charitable contributions: An experimental evaluation of the American Cancer Society's recommended solicitation procedures. Journal of Voluntary Action Research, 12, 8-21.
16. O'Keefe, D. J., & Hale, S. L. (1998). The door-in-the-face influence strategy: A random-effects meta-analytic review. In M. E. Roloff (Ed.), Communication Yearbook (Vol. 21, pp. 1-33). Thousand Oaks, CA: Sage.
17. Perrine, R. M., & Heather, S. (2000). Effects of picture and even-a-penny-will-help appeals on anonymous donations to charity. Psychological Reports, 86, 551-559.
18. Reeves, R. A., Macolini, R. M., & Martin, R. C. (1987). Legitimizing paltry contributions: On-the-spot vs. mail-in requests. Journal of Applied Social Psychology, 17, 731-738.
19. Reeves, R. A., & Saucer, P. R. (1993). A test of commitment in legitimizing paltry contributions. Journal of Social Behavior and Personality, 8, 537-544.
20. Reingen, P. H. (1978). On inducing compliance with requests. The Journal of Consumer Research, 5, 96-102.
21. Rosenthal, R. (1991). Meta-analytic procedures for social research. Newbury Park, CA: Sage.
22. Schmidt, F. L., & Hunter, J. E. (1999). Comparison of three meta-analysis methods revisited: An analysis of Johnson, Mullen, and Salas (1995). Journal of Applied Psychology, 84, 144-148.
23. Takada, J., & Levine, T. R. (2007). The effects the even-a-few-minutes-would-help strategy, perspective taking, and empathic concern on the successful recruiting of volunteers on campus. Communication Research Reports, 24, 177-184.
24. Weyant, J. M. (1984). Applying social psychology to induce charitable donations. Journal of Applied Social Psychology, 14, 441-447.
25. Weyant, J. M., & Smith, S. L. (1987). Getting more by asking for less: The effects of request size on donations of charity. Journal of Applied Social Psychology, 17, 392-400.