E-consumer segmentation: An applied study based in the internet use perspectives;Segmentación de los e-consumidores: Un estudio aplicado a partir de las perspectivas de uso de internet

Cuadernos de Gestion

Volumn 14, Issue 1, 2014, Pages 33-55

  Cristóbal Fransi, Eduard ^a   Daries Ramon, Natalia ^a   Baldomar, Juan Pablo ^b  

^a UNIVERSITY OF LLEIDA   (Spain)

^b Universidad de Flores   (Argentina)

Author keywords

Consumer behaviour; ICT (information and communication technologies); Internet; Positioning; Segmentation

Indexed keywords

EID: 84899930233     PISSN: 11316837     EISSN: 19882157     Source Type: Journal    
DOI: 10.5295/cdg.120373ec     Document Type: Article

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