Methodological reasons for the theory/practice divide in market segmentation

Journal of Marketing Management

Volumn 25, Issue 3-4, 2009, Pages 357-373

  Dolnicar, Sara ^a   Lazarevski, Katie ^a  

^a UNIVERSITY OF WOLLONGONG   (Australia)

Author keywords

Market segmentation; Methodology; Theory practice divide

Indexed keywords

EID: 75849117598     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725709X429791     Document Type: Article

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