Change in Consumer Patronage and Willingness to Pay at Different Levels of Service Attributes in Restaurants: A Study in India

Journal of Quality Assurance in Hospitality and Tourism

Volumn 15, Issue 2, 2014, Pages 149-174

  Dutta, Kirti ^a   Parsa, H G ^b   Parsa, Rahul A ^c   Bujisic, Milos ^d  

^a Bharatiya Vidya Bhavan's Usha and Lakshmi Mittal Institute of Management   (India)

^b UNIVERSITY OF DENVER   (United States)

^c DRAKE UNIVERSITY   (United States)

^d UNIVERSITY OF CENTRAL FLORIDA   (United States)

Author keywords

consumer patronage; developing economies; restaurant; service attributes; willingness to pay

Indexed keywords

EID: 84898991260     PISSN: 1528008X     EISSN: 15280098     Source Type: Journal    
DOI: 10.1080/1528008X.2014.889533     Document Type: Article

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