Are You Scared Yet? Evaluating Fear Appeal Messages in Tweets About the Tips Campaign

Journal of Communication

Volumn 64, Issue 2, 2014, Pages 278-295

  Emery, Sherry L ^a   Szczypka, Glen ^a   Abril, Eulàlia P ^a   Kim, Yoonsang ^a   Vera, Lisa ^b  

^a UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

^b UNIVERSITY OF CALIFORNIA SAN DIEGO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COMMUNICATION NETWORK; INTERNET; MASS MEDIA; MEDIA ROLE; PUBLIC HEALTH; SMOKING; WORLD WIDE WEB;

EID: 84898872492     PISSN: 00219916     EISSN: 14602466     Source Type: Journal    
DOI: 10.1111/jcom.12083     Document Type: Article

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