The impact of product portfolio strategy on financial performance: The roles of product development and market entry decisions

Journal of Product Innovation Management

Volumn 31, Issue 3, 2014, Pages 516-534

  Kang, Wooseong ^a   Montoya, Mitzi ^b  

^a Dongguk University   (South Korea)

^b ARIZONA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

FINANCE; INDUSTRY; MANAGEMENT; MANAGERS; PRODUCT DEVELOPMENT; PROFITABILITY;

ENVIRONMENTAL CONDITIONS; FINANCIAL PERFORMANCE; INCREMENTAL INNOVATION; LONG TERM PERFORMANCE; LONG-TERM PERSPECTIVE; PERFORMANCE TRADE-OFF; PRODUCT DEVELOPMENT STRATEGY; TECHNOLOGICAL CAPABILITY;

COMMERCE;

EID: 84898065884     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/jpim.12111     Document Type: Article

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