The Influence of Electronic Word-of-Mouth on Information Adoption in Online Customer Communities

Global Economic Review

Volumn 43, Issue 1, 2014, Pages 42-57

  Cheung, Ronnie ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

Electronic word of mouth; information usefulness and adoption; online customer community

Indexed keywords

EID: 84897783296     PISSN: 1226508X     EISSN: 17443873     Source Type: Journal    
DOI: 10.1080/1226508X.2014.884048     Document Type: Article

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