Why the PR strategy of storytelling improves employee engagement and adds value to CSR: An integrated literature review

Public Relations Review

Volumn 41, Issue 5, 2015, Pages 662-674

  Gill, Robert ^a  

^a SWINBURNE UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

Corporate social responsibility; Corporate storytelling; Employee engagement; Reputation

Indexed keywords

EID: 84895777410     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2014.02.012     Document Type: Article

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