Public relations aspects of brand attitudes and customer activity

Public Relations Review

Volumn 39, Issue 5, 2013, Pages 432-439

  Chung, Jee Young ^a   Lee, Jaesub ^b   Heath, Robert L ^b  

^a SOUTHERN UTAH UNIVERSITY   (United States)

^b UNIVERSITY OF HOUSTON   (United States)

Author keywords

Brand attitudes; Brand equity; Customer activity; Customer business relationships; Public relations

Indexed keywords

EID: 84888428663     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2013.05.001     Document Type: Article

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