Aligning the sustainable supply chain to green marketing needs: A case study

Industrial Marketing Management

Volumn 43, Issue 1, 2014, Pages 45-55

  Brindley, Clare ^a   Oxborrow, Lynn ^a  

^a NOTTINGHAM TRENT UNIVERSITY   (United Kingdom)

Author keywords

Marketing; Procurement; Supply chain; Sustainability; University

Indexed keywords

EID: 84893853736     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2013.08.003     Document Type: Article

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