Green marketing and its impact on supply chain management in industrial markets

Industrial Marketing Management

Volumn 41, Issue 4, 2012, Pages 557-562

  Chan, Hing Kai ^a   He, Hongwei ^b   Wang, William Y C ^c  

^a UNIVERSITY OF EAST ANGLIA   (United Kingdom)

^b UNIVERSITY OF WARWICK   (United Kingdom)

^c AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

Author keywords

Green marketing; Green supply chain; Industrial marketing; Sustainability

Indexed keywords

EID: 84862691430     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2012.04.002     Document Type: Article

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