Word-of-mouth rhetorics in social media talk

Journal of Marketing Communications

Volumn 20, Issue 1-2, 2014, Pages 42-64

  Toder Alon, Anat ^a   Brunel, Frédéric F ^b   Fournier, Susan ^b  

^a Peres Academic Center   (Israel)

^b BOSTON UNIVERSITY   (United States)

Author keywords

community; electronic word of mouth; online forum; rhetorical methods; social media; word of mouth

Indexed keywords

EID: 84891043388     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527266.2013.797756     Document Type: Article

References (53)

1. Arndt, Johan. 1967. "Role of Product-Related Conversations in the Diffusion of a New Product." Journal of Marketing Research4 (Aug.): 291-295.
2. Blumer, Herbert. 1986. Symbolic Interactionism: Perspective and Method. Englewood Cliffs, NJ: Prentice-Hall.
3. Brunel, Frédéric F., and Michelle R.Nelson. 2000. "Gender Responses to 'Help-Self' and 'Help-Others' Charity Ad Appeals: An Analysis of the Mediating Role of World-Views and Values." Journal of Advertising24 (Autumn): 15-28.
4. Bruner, Jerome. 1986. Actual Minds, Possible Worlds. Cambridge, MA: Harvard University Press.
5. Christiansen, Timothy, and Stephen S.Tax. 2000. "Measuring Word of Mouth in Consumer Research: The Questions of Who and When." Journal of Marketing Communication6 (Sep.): 185-199.
6. Cheung, C. M., and D. R.Thadani. 2012. "The Impact of Electronic Word-of-Mouth Communication: A Literature Analysis and Integrative Model." Decision Support Systems54: 461-470.
7. Cuff, E. C., and David W.Francis. 1978. "Some Features of 'Invited Stories' About Marriage Breakdown." International Journal of the Sociology of Language18: 111-133.
8. Deighton, John. 1992. "The Consumption of Performance." Journal of Consumer Research19 (Dec.): 362-372.
9. Deighton, John, DanielRomer, and JoshMcQueen. 1989. "Using Drama to Persuade." Journal of Consumer Research16 (Dec.): 335-343.
10. Dillon, George L.1986. Rhetoric as Social Imagination: Explorations in the Interpersonal Functions of Language. Bloomington, IN: Indiana University Press.
11. Divol, Roxane, David Edelman, and HugoSarrazin. 2012, April. "Denystifying Social Media." Marketing & Sales Practice, McKinsey Quaterly. McKinsey & Company.
12. Dobele, Angela R., and TonyWard. 2002. "Categories of Word-of-Mouth Referrers." ANZMAC (Australian and New Zealand Marketing Academy Conference), Melbourne.
13. Eemeren, Frans H. van and RobGrootendorst. 1992. Argumentation, Communication and Fallacies. Hillsdale: Lawrence Erlbaum Associates.
14. Feldman, Sidney P., and Merlin C.Spencer. 1965. "The Effect of Personal Influence in the Selection of Consumer Services." In Marketing and Economic Development, edited by P.Bennett, 440-452. Chicago, IL: American Marketing Association.
15. Fournier, Susan, and JillAvery. 2011. "The Uninvited Brand." Business Horizons, Special Issue on Web 2.0, Consumer-Generated Content, and Social Media54, pp. 193-207.
16. Fournier, Susan, and LaraLee. 2009. "Getting Brand Community Right." Harvard Business Review, Apr.: 105-111.
17. Frenzen, Jonathan, and KentNakamoto. 1993. "Structure, Cooperation, and the Flow of Market Information." Journal of Consumer Research20 (Dec.): 360-375.
18. Galegher, Jolene, LeeSproull, and SaraKiesler. 1998. "Legitimacy, Authority and Community in Electronic Support Groups." Written Communication15: 493-530.
19. Garfinkel, Harold. 1996. "Ethnomethodology's Program." Social Psychology Quarterly59 (Mar.): 5-21.
20. Godes, David, and DinaMayzlin. 2004. "Using Online Conversations to Study Word of Mouth Communication." Marketing Science23 (Fall): 545-560.
21. Granitz, Neil A., and James C.Ward. 1996. "Virtual Community: A Sociocognitive Analysis." In Advances in Consumer Research, edited by K. P.Corfman and J. G.LynchJr, 161-166. Provo, UT: Association for Consumer Research.
22. Grice, H. Paul. 1975. "Logic and Conversation." In Syntax and Semantics 3: Speech Acts, edited by PeterCole, and Jerry L.Morgan, 41-58. New York: Academic Press.
23. Gupta, Shankar. 2006. "Marketers Need to Heed Negative Buzz" Online Media Daily, February 28. www.mediapostpublications.
24. Harris, Godfrey. 2000. Let Your Fingers Do the Talking: Using Word of Mouth Advertising on the Internet. Oxford, UK: Management Books 2000 Ltd.
25. Hennig-Thurau, Thorsten, Kevin P.Gwinner, GianfrancoWalsh, and Dwayne D.Gremler. 2004. "Electronic Word-of-mouth Via Consumers-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?" Journal of Interactive Marketing18 (Winter): 38-52.
26. Hester, Stephen, and PeterEglin. 1997. "Membership Categorization Analysis: An Introduction." In Culture in Action: Studies in Membership Categorization Analysis, edited by HesterStephen and Peter, 1-24. Washington, DC: University Press of America.
27. Jahandarie, K.1999. Spoken and Written Discourse: A Multi-disciplinary Perspective. Stamford, CT: Ablex.
28. Kozinets, Robert V., Kristinede Valck, Andrea C.Wojnicki, and Sarah J. S.Wilner. 2010. "Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities." Journal of Marketing74 (2): 71-89.
29. Laczniak, Russel N., Thomas E.DeCarlo, and Sridhar N.Ramaswami. 2001. "Consumer's Responses to Negative Word-of-Mouth Communication: An Attribution Theory Perspective." Communication: An Attribution Theory Perspective,11 (1): 57-73.
30. Lemus, Daisy, DavidSeibold, AndrewFlanagin, and MiriamMetzger. 2004. "Argument and Decision Making in Computer-Mediated Groups." Journal of Communication54 (Jun.): 302-320.
31. Macoubrie, J.2003. "Logical Argument Structures in Decision-Making." Argumentation17 (3): 291-313.
32. Mangold, Glynn W., FredMiller, and Gary R.Brockway. 1999. "Word-of-Mouth Communication in the Service Marketplace." The Journal of Services Marketing13 (1): 73-89.
33. Mead, George Herbert. 1934. Mind, Self, and Society. Chicago, IL: University of Chicago Press.
34. Meyers, Renee A., Dale E.Brashers, and JenifferHanner. 2000. "Majority/Minority Influence: Identifying Argumentative Patterns and Predicting Argument-Outcomes Links." Journal of Communication50 (Dec.): 3-30.
35. Miller, Carolyn R.1984. "Genre as Social Action.", Quarterly Journal of Speech, 70, 151-167; in Genre and the New Rhetoric, edited by A.Freedman and P.Medway, 23-42. London: Taylor and Francis.
36. Pitt, Leyland, Richard T.Watson, PierreBerthon, DonaldWynn, and GeorgeZinkhan. 2006. "The Penguin's Window: Corporate Brands From an Open-Source Perspective." Journal of the Academy of Marketing Science34 (2): 115-127.
37. Potter, Jonathan, and DerekEdwards. 2001. "Discursive Social Psychology." In The New Handbook of Language and Social Psychology, edited by W.Peter Robinson and HowardGiles, 103-118. Chichester: Wiley.
38. Psathas, George. 1999. "Studying the Organization in Action: Membership Categorization and Interaction." Human Studies22 (Oct.): 139-162.
39. Richins, Marsha L., and TeriRoot-Shaffer. 1988. "The Role of Involvement and Opinion Leadership in Consumer Word-of-Mouth: An Implicit Model Made Explicit." Advances in Consumer Research15: 32-36.
40. Sacks, Harvey. 1974. "On the Analyzability of Stories by Children." In Ethnomethodology: Selected Readings, edited by Turner. Harmondsworth: Penguin Education.
41. Sacks, Harvey. 1992 [1972]. Lectures on Conversation, edited by G.Jefferson. Cambridge, MA: Blackwell.
42. Schau, Hope Jensen, and Mary C.Gilly. 2003. "We Are What We Post? The Presentation of Self in Personal Webspace." Journal of Consumer Research20 (Dec.): 385-404.
43. Schegloff, Emanuel. 1991. "Reflections on Talk and Social Structure Studies." In Ethnomethodology and Conversation Analysis, edited by D.Boden and D. H.Zimmerman, 44-70. Cambridge: Polity Press.
44. Schindler, Robert M., and BarbaraBickart. 2005. "Published 'Word of Mouth': Referable, Consumer-Generated Information on the Internet." In Online Consumer Psychology: Understanding and Influencing Behavior in the Virtual World, edited by CurtisHauvgedt, KarenMachleit, and RichardYalch, 35-61. Mahawan, NJ: Lawrence Erlbaum Associates.
45. Schindler, Robert M., and BarbaraBickart. 2012. "Perceived Helpfulness of Online Consumer Reviews: The role of Message Content and Style." Journal of Consumer Behaviour11 (3): 234-243.
46. Smith, A., E.Fischer, and C.Yongjian. 2012. "How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?" Journal of Interactive Marketing26 (2): 102-113.
47. Sunwolf, and Lawrence R.Frey. 2001. "Storytelling: The Power of Narrative Communication and Interpretation." In The New Handbook of Language and Social Psychology, edited by Peter W.Robinson and HowardGiles, 119-135. Sussex: Wiley.
48. Sweeney, J. C., G. N.Soutar, and T.Mazzarol. 2012. "Word of Mouth: Measuring the Power of Individual Messages." European Journal of Marketing46 (1/2): 237-257.
49. Tannen, Deborah. 1990. You Just Don't Understand: Women and Men in Conversation. New York: Morrow.
50. Toder-Alon, Anat, FrédéricBrunel, and WendySchnier Siegal. 2005. "Ritual Behavior and Community Life-Cycle: Exploring the Social Psychological Roles of Net Rituals in the Development of On-line Communities." In On-line Communities, in Online Consumer Psychology: Understanding How to Interact with Consumers in the Virtual World, edited by CutisHaugtvedt, KarenMachleit, and RichardYalch, 7-33. Mahwah, NJ: Lawrence Erlbaum Associates.
51. Turner, John C.1987. "A Self-Categorisation Theory." In Rediscovering the Social Group: A Self-Categorization Theory, edited by John C.Turner, Michael A.Hogg, PenelopeOakes, StephenReicher, and Margaret S.Wetherell, 42-67. Oxford: Blackwell.
52. Vallis, Rhyll. 2001. "Applying Membership Categorization Analysis to Chat-Room Talk." In How to Analyze Talk in Institutional Settings: A Casebook of Methods, edited by AlecMcHoul and MarkRapley, 86-99. London: Continuum.
53. Walton, Douglas. 1996. Argumentation Schemes for Presumptive Reasoning. Mahwah, NJ: Lawrence Erlbaum Associates.