Perceived helpfulness of online consumer reviews: The role of message content and style

Journal of Consumer Behaviour

Volumn 11, Issue 3, 2012, Pages 234-243

  Schindler, Robert M ^a   Bickart, Barbara ^b  

^a RUTGERS UNIVERSITY   (United States)

^b BOSTON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84862533815     PISSN: 14720817     EISSN: 14791838     Source Type: Journal    
DOI: 10.1002/cb.1372     Document Type: Article

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