Multimedia features for click prediction of new ads in display advertising

Proceedings of the ACM SIGKDD International Conference on Knowledge Discovery and Data Mining

Volumn , Issue , 2012, Pages 777-785

  Cheng, Haibin ^a   Van Zwol, Roelof ^a   Azimi, Javad ^b   Manavoglu, Eren ^a   Zhang, Ruofei ^a   Zhou, Yang ^a   Navalpakkam, Vidhya ^a  

^a YAHOO RESEARCH   (United States)

^b OREGON STATE UNIVERSITY   (United States)

Author keywords

click prediction; display advertising; flash; GMM; image; multimedia features; new ads

Indexed keywords

FLASH; GMM; IMAGE; MULTIMEDIA FEATURES; NEW ADS;

ALGORITHMS; COSTS; DATA MINING; MARKETING;

FORECASTING;

EID: 84866042693     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2339530.2339652     Document Type: Conference Paper

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