Focused matrix factorization for audience selection in display advertising

Proceedings - International Conference on Data Engineering

Volumn , Issue , 2013, Pages 386-397

  Kanagal, Bhargav ^a   Ahmed, Amr ^a   Pandey, Sandeep ^b   Josifovski, Vanja ^a   Garcia Pueyo, Lluis ^a   Yuan, Jeff ^c  

^a GOOGLE INC   (United States)

^b TWITTER INC   (United States)

^c YAHOO RESEARCH   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTISING CAMPAIGN; COLLABORATIVE FILTERING TECHNIQUES; DESIGN MODELS; DISPLAY ADVERTISINGS; MATRIX FACTORIZATIONS; MOST LIKELY; RELATED PRODUCTS; USERS' INTERESTS;

DATA PROCESSING;

MARKETING;

EID: 84881322295     PISSN: 10844627     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICDE.2013.6544841     Document Type: Conference Paper

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