Classification of proxy labeled examples for marketing segment generation

Proceedings of the ACM SIGKDD International Conference on Knowledge Discovery and Data Mining

Volumn , Issue , 2011, Pages 343-350

  Cerrato, Dean ^a   Jones, Rosie ^a   Gupta, Avinash ^a  

^a AKAMAI TECHNOLOGIES   (United States)

Author keywords

Classification; Computational advertising; Marketing segments; Ripper; Rules

Indexed keywords

COMMERCE; DATA MINING; MARKETING; POPULATION STATISTICS;

ADVERTIZING CAMPAIGNS; COMPUTATIONAL ADVERTISINGS; DEMOGRAPHIC DATA; GROUND TRUTH; LABELINGS; MARKETING SEGMENT; RIPPER; RULE; TARGET AUDIENCE; TARGETED ADVERTISING;

CLASSIFICATION (OF INFORMATION);

EID: 80052673814     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2020408.2020465     Document Type: Conference Paper

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