Advancing relationship management theory: Mapping the continuum of relationship types

Public Relations Review

Volumn 38, Issue 1, 2012, Pages 123-127

  Waters, Richard D ^a   Bortree, Denise Sevick ^b  

^a UNIVERSITY OF SAN FRANCISCO   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Communality; Organization public relationship; Relationship continuum; Relationship management; Relationship type

Indexed keywords

EID: 84856676629     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2011.08.018     Document Type: Article

References (21)

1. Bruning S.D., Langenhop A., Green K.A. Examining city-resident relationships: Linking community relations, relationship building activities, and satisfaction evaluations. Public Relations Review 2004, 30(3):335-345.
2. Bussell H., Forbes D. Understanding the volunteer market: The what, where, who, and why of volunteering. International Journal of Nonprofit and Voluntary Sector Marketing 2002, 7(3):244-257.
3. Carpenter J.M. Consumer shopping value, satisfaction, and loyalty in discount retailing. Journal of Retailing and Consumer Services 2008, 15(5):358-363.
4. Dimmick S., with Bell T.E., Burgiss S.G., Ragsdale C. Relationship management: A new professional model. Public relations as relationship management: A relational approach to public relations 2000, 117-136. Lawrence Erlbaum Associates, Mahwah, NJ. J.A. Ledingham, S.D. Bruning (Eds.).
5. Dutta-Bergman M.J. Describing volunteerism: The theory of unified responsibility. Journal of Public Relations Research 2004, 16(4):353-369.
6. Ferguson M.A. Building theory in public relations: Inter-organizational relationship. Paper presented at the Association for Education in Journalism and Mass Communication 1984.
7. Furman W., Buhrmester D. Age and sex differences in perceptions of networks of personal relationships. Child Development 1992, 63(1):103.
8. Hon L.C., Grunig J.E. Measuring relationships in public relations 1999, Institute for Public Relations, Gainesville, FL.
9. Huang, Y.-H. (1997). Public relations strategies, relational outcomes, and conflict management strategies. Unpublished doctoral dissertation, University of Maryland, College Park, MD.
10. Hung C.F Exploring types of organization-public relationships and their implications for relationship management in public relations. Journal of Public Relations Research 2005, 17(4):393-426.
11. Jacobs L.R., Shapiro R.Y. Politicians don't pander: Political manipulation and the loss of democratic responsiveness 2000, University of Chicago Press, Chicago.
12. Ki E.J., Hon L.C. Reliability and validity of organization-public relationship measurement and linkages among relationship indicators in a membership organization. Journalism & Mass Communication Quarterly 2007, 84(3):419-438.
13. Kim H.-S. Examining the role of informational justice in the wake of downsizing from an organizational relationship management perspective. Journal of Business Ethics 2008, 88(2):297-312.
14. Ledingham J.A. A chronology of organization-stakeholder relationships with recommendations concerning practitioner adoption of the relational perspective. Journal of Promotion Management 2008, 14:243-262.
15. Ledingham J.A., Bruning S.D. Relationship management and public relations: Dimensions of an organization-public relationship. Public Relations Review 1998, 24(1):55-65.
16. Ledingham J.A., Bruning S.D., Thomlison T.D., Lesko C. The transferability of interpersonal relationship dimensions into an organizational setting. Academy of Managerial Communications Journal 1997, 1:23-43.
17. Ledingham J.A., Bruning S.D., Wilson L.J. Time as an indicator of the perceptions and behavior of members of a key public: Monitoring and predicting organization-public partnerships. Journal of Public Relations Research 1999, 11(2):167-183.
18. Prouteau L., Wolff F.-C. On the relational motive for volunteer work. Journal of Economic Psychology 2008, 29(3):314-335.
19. Rauyreun P., Miller K.E. Relationship quality as a predictor of B2B customer loyalty. Journal of Business Research 2007, 60(1):21-31.
20. Shenkman R. Just how stupid are we? Facing the truth about the American voter 2008, Basic Books, New York.
21. Wise K. The organization and implementation of relationship management. Health Marketing Quarterly 2008, 24(3/4):151-166.