Knowledge sharing and social technology acceptance model: Promoting local events and festivals through facebook

Tourism Analysis

Volumn 18, Issue 4, 2013, Pages 457-469

  Lee, Woojin ^a   Paris, Cody Morris ^b,c  

^a ARIZONA STATE UNIVERSITY   (United States)

^b MIDDLESEX UNIVERSITY DUBAI   (United Arab Emirates)

^c UNIVERSITY OF JOHANNESBURG   (South Africa)

Author keywords

Consumer behavior; Event marketing; Knowledge sharing factors; Social capital; Social media

Indexed keywords

EID: 84888255300     PISSN: 10835423     EISSN: 19433999     Source Type: Journal    
DOI: 10.3727/108354213X13736372326118     Document Type: Article

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