Examining the influence of culture on perceived source credibility of asian americans & the mediating role of similarity

Journal of Current Issues and Research in Advertising

Volumn 30, Issue 1, 2008, Pages 49-60

  Morimoto, Mariko ^a   La Ferle, Carrie ^b  

^a UNIVERSITY OF GEORGIA   (United States)

^b SOUTHERN METHODIST UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84888030390     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2008.10505237     Document Type: Article

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