How to save your brand in the face of crisis

MIT Sloan Management Review

Volumn 51, Issue 4, 2010, Pages 57-64

  Johar, Gita V ^a   Einwiller, Sabine A ^b   Birk, Matthias M ^c  

^a The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

^b JOHANNES GUTENBERG UNIVERSITY   (Germany)

^c NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77955952527     PISSN: 15329194     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (14)

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2. "ToyotaVictim Recounts 'NearDeath'Trip," Feb. 23, 2010, www.cbsnevvs.com.
3. G.V. Johar, "Intended and Unintended Effects of Corrective Advertising on Beliefs and Evaluations: An Exploratory Ana lysis," Journal of Consumer Psychology 5, no.3 (1396): 209-230.
4. A. Roggeveenand G.V. Johar, "Perceived Source Variability Versus Recognitiom Testing Competing Explanations for theTruth Effect," Journal of Consumer Psychology 12, no.2 (2002): 81-91.
5. S.A. Einwiller and M.A. Kamins, "Rumor Has It: The Moderating Effect of Identification on Rumor Impact and the Effectiveness of Rumor Refutation," Journal of Applied Social Psychology 38, no.9 (September 2008): 2248-2272.
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7. R. Ahluwalia, R.E. Burnkrantand H.R. Unnava, "Consumer Response to Negative Publicity: The Moderating Role of Commitment," Journal of Marketing Research 37 no.2 (May 2000): 203-214.
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9. J. Sengupta and G.V Johar, "Effects of Inconsistent Attribute Information on the Predictive Value of Product Attributes:Toward a Resolution of Opposing Perspectives," Journal of Consumer Research 29, no.1 (June 2002): 39-56.
10. S. Einwillerand G.V. Johar, "Preventing Damage from Accusations - TheCase of WalMart" (presentation at the 36th Annual European Marketing AcademyConference, Reykjavik, Iceland, May 22-25, 2007).
11. G.V. Johar, J. Senguptaand J.L. Aaker, "Two Roads to Updating Brand Personality lmpressions: TraitVersus Evaluative Inferencing," Journal of Marketing Research 42, no.4 (November 2005): 458-469.
12. W.T. Coombs, "Impact of Past Crises on Current Crisis Communications:Insights from Situational Crisis Communication Theory," Journal of Business Communication 41, no.3 (July 2004): 265-289.
13. Einwiller, "Preventing Damage from Accusations."
14. V. Mittal, R. Sambandamand U.M. Dholakia, "Does Media Coverage of Toyota Recalls Reflect Reality?" Harvard Business Review blog, Mar. 9, 2010.http://blogs.hbr.org.