The Marketing Role of the Internet in Launching a Hotel: The Case of Hotel ICON

Journal of Hospitality Marketing and Management

Volumn 22, Issue 8, 2013, Pages 895-908

  Tse, Tony S M ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

hotel; Hotel ICON; Internet; marketing; OTA; website

Indexed keywords

EID: 84887141958     PISSN: 19368623     EISSN: 19368631     Source Type: Journal    
DOI: 10.1080/19368623.2013.734224     Document Type: Article

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