The Perceived Influence of User Reviews in the Hospitality Industry

Journal of Hospitality Marketing and Management

Volumn 21, Issue 5, 2012, Pages 463-485

  Ong, Beng Soo ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

electronic word of mouth communications; hospitality services; hotel marketing; online consumer reviews; restaurant reviews; social media

Indexed keywords

EID: 84863676893     PISSN: 19368623     EISSN: 19368631     Source Type: Journal    
DOI: 10.1080/19368623.2012.626743     Document Type: Review

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