Luxury wine brands as gifts: ontological and aesthetic perspectives

International Journal of Wine Business Research

Volumn 23, Issue 3, 2011, Pages 258-270

  Reyneke, Mignon ^a   Berthon, Pierre R ^b   Pitt, Leyland F ^c   Parent, Michael ^c  

^a LULEÅ UNIVERSITY OF TECHNOLOGY   (Sweden)

^b BENTLEY UNIVERSITY   (United States)

^c SIMON FRASER UNIVERSITY   (Canada)

Author keywords

Brand management; Consumer behaviour; Gifts; Marketing strategy; Wines

Indexed keywords

EID: 84886796493     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511061111163078     Document Type: Article

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