The gap between wine expert ratings and consumer preferences: Measures, determinants and marketing implications

International Journal of Wine Business Research

Volumn 20, Issue 4, 2008, Pages 335-351

  Schiefer, Jan ^a   Fischer, Christian ^b  

^a UNIVERSITY OF BONN   (Germany)

^b MASSEY UNIVERSITY   (New Zealand)

Author keywords

Consumer behaviour; Germany; Quality awards; Wines

Indexed keywords

EID: 84986077464     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511060810919443     Document Type: Article

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