Life insurance in Nigeria: An application of the theory of reasoned action to consumers' attitudes and purchase intention

Service Industries Journal

Volumn 27, Issue 7, 2007, Pages 963-976

  Omar, Ogenyi Ejye ^a   Owusu Frimpong, Nana ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

CONSUMPTION BEHAVIOR; INSURANCE INDUSTRY; MARKETING; PUBLIC ATTITUDE;

AFRICA; NIGERIA; SUB-SAHARAN AFRICA; WEST AFRICA;

EID: 34748910714     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642060701570891     Document Type: Article

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