Universities and export market orientation: An exploratory study of UK post-92 universities

Marketing Intelligence and Planning

Volumn 31, Issue 7, 2013, Pages 838-856

  Asaad, Yousra ^a   Melewar, T C ^b   Cohen, Geraldine ^a   Balmer, John M T ^a  

^a BRUNEL UNIVERSITY   (United Kingdom)

^b MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

Export market orientation; Higher education marketing; International marketing managers; International students recruitment; Universities

Indexed keywords

EID: 84886783573     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/MIP-01-2013-0007     Document Type: Article

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