Niche firms and marketing strategy: An exploratory study of internationally oriented niche firms

European Journal of Marketing

Volumn 43, Issue 11, 2009, Pages 1378-1391

  Toften, Kjell ^a   Hammervoll, Trond ^a  

^a UNIVERSITY OF TROMSØ   (Norway)

Author keywords

International business; Marketing strategy; Niche marketing; Product differentiation; Product positioning; Small enterprises

Indexed keywords

EID: 71949120641     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560910989948     Document Type: Article

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