Owning the consumer-Getting to the core of the Apple business model

Accounting Forum

Volumn 37, Issue 4, 2013, Pages 290-299

  Montgomerie, Johnna ^a   Roscoe, Samuel ^b  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Apple; Business model; Retail; Supply chain

Indexed keywords

EID: 84886294411     PISSN: 01559982     EISSN: 14676303     Source Type: Journal    
DOI: 10.1016/j.accfor.2013.06.003     Document Type: Article

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