The role of branded retail in manufacturers' international strategy

International Journal of Retail and Distribution Management

Volumn 39, Issue 6, 2011, Pages 414-433

  Ilonen, Laura ^a   Wren, Jody ^a   Gabrielsson, Mika ^a   Salimäki, Markku ^a  

^a HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

Brands; Globalization; International trade; Retailing; Selling methods

Indexed keywords

EID: 79955936714     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590551111137976     Document Type: Article

References (47)

1. Aaker, D.A. (1996), Building Strong Brands, The Free Press, New York, NY.
2. Ailawadi, K.L. and Keller, K.L. (2004), "Understanding retail branding: conceptual insights and research priorities" in Journal of Retailing, Vol. 80, No. 4, pp. 331-42.
3. Akehurst, G. and Alexander, N. (1995), "Developing a framework for the study of the internationalisation of retailing" in Service Industries Journal, Vol. 15, No. 4, pp. 204-9.
4. Alexander, N. and Doherty, A.M. (2009), International Retailing, Oxford University Press, Oxford.
5. Anderson, E. and Coughlan, A.T. (1987), "International market entry and expansion via independent or integrated channels of distribution" in Journal of Marketing, Vol. 51, No. 1, pp. 71-82.
6. Anderson, E., Day, G.S. and Rangan, V.K. (1997), "Strategic channel design", Sloan Management Review, Summer.
7. Brun, A. and Castelli, C. (2008), "Supply chain strategy in the fashion industry: developing a portfolio model depending on product, retail channel and brand" in International Journal of Production Economics, Vol. 116, No. 2, pp. 169-81.
8. Choi, S.C. (2003), "Expanding to direct channel: market coverages as entry barrier" in Journal of Interactive Marketing, Vol. 17, No. 1, pp. 25-40.
9. Corstjens, J. and Corstjens, M. (1999), Store Wars: The Battle for Mindspace and Shelfspace, Wiley, New York, NY.
10. Coughlan, A.T., Anderson, E., Stern, L.W. and El-Ansary, A.I. (2006), Marketing Channels, 7th ed., Pearson Education, Upper Saddle River, NJ.
11. Datamonitor (2008a), Datamonitor Global Mobile Phones, Industry Profile, Datamonitor, London.
12. Datamonitor (2008b), Datamonitor Global Toys & Games, Industry Profile, Datamonitor, London.
13. Davies, B.J. and Ward, P. (2002), Managing Retail Consumption, Wiley, Chichester.
14. Davies, B.J. and Ward, P. (2005), "Exploring the connections between visual merchandising and retail branding" in International Journal of Retail & Distribution Management, Vol. 33, No. 7, pp. 505-13.
15. Dawson, J.A. (1994), "The internationalization of retailing operations" in Journal of Marketing Management, Vol. 10, pp. 267-82.
16. Doyle, S.A., Moore, C.M., Doherty, A.M. and Hamilton, M. (2008), "Brand context and control: the role of the flagship store in B&B Italia" in International Journal of Retail & Distribution Management, Vol. 36, No. 7, pp. 551-63.
17. Eisenhardt, K.M. (1989), "Building theories from case study research" in Academy of Management Review, Vol. 14, No. 4, pp. 532-50.
18. Floor, K. (2006), Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace, Kogan Page, London.
19. Gabrielsson, M., Kirpalani, M.V.H. and Luostarinen, R. (2002), "Multiple channel strategies in the European personal computer industry" in Journal of International Marketing, Vol. 10, No. 3, pp. 73-95.
20. Hollander, S.C. (1970), Multinational Retailing, Michigan State University Press, East Lansing.
21. Hollenbeck, C.R., Peters, C. and Zinkhan, G.M. (2008), "Retail spectacles and brand meaning: insights from a brand museum case study" in Journal of Retailing, Vol. 84, No. 3, pp. 334-53.
22. Interbrand (2008), "Top performing European retail brands", available at: www.ourfishbowl.com/images/surveys/Interbrand_EuroRetailReport_030408_web.pdf (accessed April 29, 2008).
23. Johansson, J. and Vahlne, J. (1977), "The internationalization process of the firm: a model of knowledge development and increasing foreign commitments" in Journal of International Business Studies, Vol. 8, No. 1, pp. 23-32.
24. Keller, K.L. (2003), Strategic Brand Management, Building Measuring and Managing Brand Equity, 2nd ed., Pearson Education, Upper Saddle River, NJ.
25. Kozinets, R.V., Sherry, J.F., deBerry-Spence, B., Duhachek, A., Nuttavuthisit, K. and Storm, D. (2002), "Themed flagship brand stores in the new millennium: theory, practice and prospects" in Journal of Retailing, Vol. 78, No. 1, pp. 17-29.
26. Laulajainen, R., Kazutoshi, A. and Laulajainen, T. (1993), "The geographical dimension of global retailing" in The International Review of Retail, Distribution & Consumer Research, Vol. 3, No. 4, pp. 367-89.
27. Levy, M. and Weitz, B.A. (2008), Retailing Management, 7th ed., McGraw-Hill/Irwin, New York, NY.
28. Luostarinen, R. (1970), "Foreign operations of the firm", Marketing Department, International Economics, Helsinki School of Economics, Helsinki.
29. Luostarinen, R. and Welch, L. (1990), International Business Operations, Kyriiri Oy, Helsinki.
30. Mallen, B. (1996), "Selecting channels of distribution: a multi-stage process" in International Journal of Physical Distribution & Logistics Management, Vol. 26, No. 5, p. 42, (first published in International Journal of Physical Distribution, Vol. 1 No. 1, pp. 50-6).
31. Markkanen, S. (2008), Myymäläympäristö elämysten tuottajana: Myymäläsuunnittelun työkalupakki, Talentum Media Oy, Helsinki.
32. Marshall, C. and Rossman, G.B. (2006), Designing Qualitative Research, 4th ed., Sage, Thousand Oaks, CA.
33. Mascarenhas, O.A., Kesavan, R. and Bernacchi, M. (2006), "Lasting customer loyalty: a total customer experience approach" in Journal of Consumer Marketing, Vol. 23, No. 7, pp. 397-405.
34. Mols, N.P. (2000), "Dual channels of distribution: a transaction cost analysis and propositions" in International Review of Retail, Distribution & Consumer Research, Vol. 10, No. 3, pp. 227-46.
35. Moore, C.M., Doherty, A.M. and Doyle, S.A. (2008), "Flagship stores as a market entry method: the perspective of luxury fashion retailing" in International Review of Retail, Distribution & Consumer Research, Vol. 44, Nos 1/2, pp. 139-61.
36. Moore, C.M., Fernie, J. and Burt, S. (2000), "Brands without boundaries: the internationalization of the designer retailer's brand" in European Journal of Marketing, Vol. 34, No. 8, pp. 919-37.
37. Parment, A. (2008), "Distribution strategies for volume and premium brands in highly competitive consumer markets" in Journal of Retailing & Consumer Services, Vol. 15, No. 4, pp. 250-65.
38. Ponsonby-McCabe, S. and Boyle, E. (2006), "Understanding brands as experiential spaces: axiological implications for marketing strategists" in Journal of Strategic Marketing, Vol. 14, No. 2, pp. 175-89.
39. Quinn, B. and Doherty, A.M. (2000), "Power and control in international retail franchising - evidence from theory and practice" in International Marketing Review, Vol. 17, Nos 4/5, pp. 354-72.
40. Silverstein, M.J. and Fiske, N. (2003), "Luxury for the masses" in Harvard Business Review, April, pp. 48-57.
41. Stern, L.W., El-Ansary, A.I. and Coughlan, A.T. (1996), Marketing Channels, 5th ed., Prentice-Hall, Englewood Cliffs, NJ.
42. Thomassen, L., Lincoln, K. and Aconis, A. (2006), Retailization: Brand Survival in the Age of Retailer Power, Kogan Page, London.
43. Treadgold, A. (1988), "Retailing without frontiers: the emergence of transnational retailers" in International Journal of Retail & Distribution Management, Vol. 16, No. 6, pp. 8-12.
44. Wileman, A. and Jary, M. (1997), Retail Power Plays: From Trading to Brand Leadership, Macmillan Press, London.
45. Wise, R. and Baumgartner, P. (1999), "Go downstream: the new profit imperative in manufacturing" in Harvard Business Review, September-October, pp. 133-41.
46. Yin, R.K. (2003), Case Study Research: Design and Methods, 3rd ed., Sage, Thousands, CA.
47. Alexander, N. and Quinn, B. (2002), "International retail divestment" in International Journal of Retail & Distribution Management, Vol. 30, No. 2, pp. 112-25.