Measuring the business value of online social media content for marketers

International Conference on Information Systems 2011, ICIS 2011

Volumn 4, Issue , 2011, Pages 2806-2818

  Lin, Zhijie ^a   Goh, Khim Yong ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Business value; Marketer generated content; Social media; User generated content

Indexed keywords

BUSINESS VALUE; MARKETER-GENERATED CONTENT; ONLINE SOCIAL MEDIAS; ORDINARY LEAST SQUARES; QUALITATIVE ASPECTS; SOCIAL MEDIA; SOCIAL MEDIA MARKETINGS; USER-GENERATED CONTENT;

INFORMATION SYSTEMS; SALES;

COMMERCE;

EID: 84884601257     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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