Value-based consumer segmentation: The key to sustainable agri-food chains

British Food Journal

Volumn 115, Issue 9, 2013, Pages 1313-1328

  Macharia, John ^a   Collins, Ray ^a   Sun, Tim ^a  

^a UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

Consumer behaviour; Developing countries; Food industry; Kenya; Segmentation; Supply chain; Supply chain management

Indexed keywords

EID: 84884515227     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/BFJ-09-2011-0215     Document Type: Article

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