Buying behaviour of consumers for food products in an emerging economy

British Food Journal

Volumn 112, Issue 2, 2010, Pages 109-124

  Ali, Jabir ^a   Kapoor, Sanjeev ^a   Moorthy, Janakiraman ^b  

^a INDIAN INSTITUTE OF MANAGEMENT   (India)

^b INDIAN INSTITUTE OF MANAGEMENT CALCUTTA   (India)

Author keywords

Consumer behaviour; Food products; India; Retailing

Indexed keywords

EID: 77950531654     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070701011018806     Document Type: Article

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