Happy Festivus! Parody as playful consumer resistance

Consumption Markets and Culture

Volumn 16, Issue 4, 2013, Pages 311-337

  Mikkonen, Ilona ^a   Bajde, Domen ^b  

^a HELSINKI SCHOOL OF ECONOMICS   (Finland)

^b UNIVERSITY OF LJUBLJANA   (Slovenia)

Author keywords

consumer resistance; parody; play

Indexed keywords

EID: 84884490920     PISSN: 10253866     EISSN: 1477223X     Source Type: Journal    
DOI: 10.1080/10253866.2012.662832     Document Type: Article

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