The effect of consumer innovativeness in the acceptance of a new food product. an application for the coffee market in Spain

Spanish Journal of Agricultural Research

Volumn 11, Issue 3, 2013, Pages 578-592

  Barrena Figueroa, R ^a   Garcia Lopez de Meneses, T ^a  

^a PUBLIC UNIVERSITY OF NAVARRE   (Spain)

Author keywords

Consumer behavior; Food product innovation; Innovativeness; Laddering; Means end chain; Spain

Indexed keywords

EID: 84883375731     PISSN: 1695971X     EISSN: None     Source Type: Journal    
DOI: 10.5424/sjar/2013113-3903     Document Type: Article

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