An experimental test of the persuasive effect of source similarity in narrative and nonnarrative health blogs

Journal of Medical Internet Research

Volumn 15, Issue 7, 2013, Pages

  Lu, Amy Shirong ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

Author keywords

Blog; Customization; Health communication; Health promotion; Narrative; Personalization; Persuasion; Physical activity; Social media; Source similarity; Tailoring

Indexed keywords

ARTICLE; BLOG; CONTROLLED CLINICAL TRIAL; CONTROLLED STUDY; CROSSOVER PROCEDURE; CUSTOMIZATION; HEALTH PROMOTION; HUMAN; INTERNET; MEDICAL INFORMATION; NARRATIVE; PERSONALIZATION; PERSUASIVE COMMUNICATION; PHYSICAL ACTIVITY; QUESTIONNAIRE; RANDOMIZED CONTROLLED TRIAL; SOCIAL MEDIA; SOURCE SIMILARITY; TAILORING; VERBAL COMMUNICATION;

BLOG; CUSTOMIZATION; HEALTH COMMUNICATION; HEALTH PROMOTION; NARRATIVE; PERSONALIZATION; PERSUASION; PHYSICAL ACTIVITY; SOCIAL MEDIA; SOURCE SIMILARITY; TAILORING;

CROSS-OVER STUDIES; HUMANS; INTERNET; NARRATION; PERSUASIVE COMMUNICATION; QUESTIONNAIRES;

EID: 84883348690     PISSN: None     EISSN: 14388871     Source Type: Journal    
DOI: 10.2196/jmir.2386     Document Type: Article

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