All pain, no gain? Why adopting sales force automation tools is insufficient for performance improvement

Business Horizons

Volumn 56, Issue 5, 2013, Pages 635-642

  Jelinek, Ronald ^a  

^a PROVIDENCE COLLEGE   (United States)

Author keywords

Automation; Coopetition; Customer relationship management; Productivity; Sales force; Sales performance; Technology

Indexed keywords

EID: 84882689475     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2013.06.002     Document Type: Article

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