Pricing models and motivations for MMO play

3rd Digital Games Research Association International Conference: "Situated Play", DiGRA 2007

Volumn , Issue , 2007, Pages 672-681

  Nojima, Miho ^a  

^a SEIKEI UNIVERSITY   (Japan)

Author keywords

Marketing; MMORPGs; Motivation; Pricing models; Strategy

Indexed keywords

EMPIRICAL RESEARCH; MMORPGS; PRICING MODELS; STRATEGY;

COMPUTER SOFTWARE; COSTS; MARKETING; MOTIVATION; RESEARCH;

COMMERCE;

EID: 84873362150     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (12)

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12. Wathieu, L (2004), "Consumer Habituation," Management Science, Vol.50, No.5, pp.587-596.