Stock ownership as a motivation of brand-loyal and brand-supportive behaviors

Journal of Consumer Marketing

Volumn 26, Issue 6, 2009, Pages 429-438

  Aspara, Jaakko ^a,b  

^a HELSINKI SCHOOL OF ECONOMICS   (Finland)

^b NEW YORK UNIVERSITY   (United States)

Author keywords

Brand loyalty; Customer loyalty; Investors; Repeat buying; Shareholders

Indexed keywords

EID: 70350312679     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760910988247     Document Type: Article

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