Short-term and long-term effects of marketing strategy

Handbook of Marketing Strategy

Volumn , Issue , 2012, Pages 457-469

  Hanssens, Dominique M ^a   Dekimpe, Marnik G ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b TILBURG UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84881846329     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4337/9781781005224.00039     Document Type: Chapter

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