Shame-free guilt appeals: Testing the emotional and cognitive effects of shame and guilt appeals

Psychology and Marketing

Volumn 30, Issue 9, 2013, Pages 811-825

  Boudewyns, Vanessa ^a   Turner, Monique M ^b   Paquin, Ryan S ^c  

^a RTI INTERNATIONAL   (United States)

^b GEORGE WASHINGTON UNIVERSITY   (United States)

^c UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84880705424     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20647     Document Type: Article

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