Influence of Advertising on Brand Personality in The Airline Sector: The Case of Spain

Journal of Travel and Tourism Marketing

Volumn 30, Issue 5, 2013, Pages 445-454

  Cervera Taulet, Amparo ^a   Schlesinger, Ma Walesska ^a   Yagüe Guillen, María Jesús ^b  

^a UNIVERSITY OF VALENCIA   (Spain)

^b UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

Author keywords

advertising; airlines; Brand personality (BP); communication; partial least squares (PLS)

Indexed keywords

EID: 84880620141     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2013.803390     Document Type: Article

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