Using shortened scales in sales research: Risks, benefits, and strategies

Journal of Personal Selling and Sales Management

Volumn 33, Issue 3, 2013, Pages 319-328

  Franke, George ^a   Rapp, Adam ^a   Andzulis, James ^a  

^a UNIVERSITY OF ALABAMA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84879801612     PISSN: 08853134     EISSN: None     Source Type: Journal    
DOI: 10.2753/PSS0885-3134330306     Document Type: Review

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