Predictors of internet banking adoption: Profiling Tunisian postponers, opponents and rejectors

International Journal of Bank Marketing

Volumn 31, Issue 5, 2013, Pages 388-408

  Mzoughi, Nabil ^a   M'Sallem, Wafa ^a  

^a UNIVERSITY OF SOUSSE   (Tunisia)

Author keywords

Banking; Dispositional resistance to change; Internet; Internet banking; Multinomial logistic regression; Tunisia

Indexed keywords

EID: 84879707177     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/IJBM-10-2012-0105     Document Type: Article

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