Adopters and non-adopters of internet banking: A segmentation study

International Journal of Bank Marketing

Volumn 30, Issue 1, 2012, Pages 20-42

  Patsiotis, Athanasios G ^a   Hughes, Tim ^b   Webber, Don J ^c  

^a AMERICAN COLLEGE OF GREECE   (Greece)

^b UNIVERSITY OF THE WEST OF ENGLAND   (United Kingdom)

^c AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

Author keywords

Adoption and resistance behaviour; Consumer behaviour; Greece; Internet banking; Market segmentation; Segmentation

Indexed keywords

EID: 84856390194     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652321211195686     Document Type: Article

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