Factors affecting consumer acceptance mobile broadband services with add-on advertising: Thailand case study

Wireless Personal Communications

Volumn 69, Issue 3, 2013, Pages 1055-1065

  Srisawatsakul, Charnsak ^a   Papasratorn, Borworn ^a  

^a KING MONGKUT'S UNIVERSITY OF TECHNOLOGY THONBURI   (Thailand)

Author keywords

Attitude toward advertising; Consumer acceptance; Extended theory reasoned action; Mobile adverting; Mobile broadband services; Mobile marketing

Indexed keywords

CONSUMER ACCEPTANCE; EXTENDED THEORY REASONED ACTION; MOBILE ADVERTING; MOBILE BROADBAND; MOBILE MARKETING;

BEHAVIORAL RESEARCH; MOBILE TELECOMMUNICATION SYSTEMS; RESEARCH;

MARKETING;

EID: 84879690435     PISSN: 09296212     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11277-013-1065-4     Document Type: Conference Paper

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